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Privacy Policy for BTL Studio

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Effective Date: 25 November 2024

BTL Studio ("we," "our," "us") values your privacy and is committed to safeguarding your personal data in compliance with applicable international privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), China's Personal Information Protection Law (PIPL), and other regional frameworks. This Privacy Policy outlines the types of data we collect, how it is used, shared, and protected, and your rights regarding that information.

This Privacy Policy applies to all users interacting with BTL Studio through our website, services, social media, or other platforms globally, including in the UAE, Middle East, China, Europe, North America, and Asia-Pacific.

 

1. Who We Are

BTL Studio is a leading digital marketing agency headquartered in Dubai, UAE, offering specialized services such as:

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  • Email Marketing Campaigns

  • Social Media Management and Optimization

  • Web Design and Development

  • Digital Marketing Strategy

  • Content Creation

  • Search Engine Optimization (SEO)

Our services are tailored to businesses worldwide, helping them succeed in the competitive digital marketplace.

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2. Information We Collect

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A. Personal Data

We may collect the following personal data:

  • Identity Information: Name, email address, phone number, and other identifiers.

  • Financial Information: Payment details (processed securely by third parties).

  • Professional Information: Job title, company name, and business preferences.

  • Geographic Information: IP address, location data, and region-specific preferences.

 

B. Non-Personal Data

Non-personal data collected includes:

  • Browser and device information.

  • Website usage data (e.g., pages visited, time spent).

  • Cookie identifiers and metadata.

 

C. Sensitive Data

In compliance with PIPL, GDPR, and other laws, we may collect sensitive data only where strictly necessary and with explicit consent. This includes:

  • Biometric information (if required for access control).

  • Government-issued identification details (as per jurisdictional regulations).

 

D. How We Collect Data

We collect data through:

  1. Direct interaction (e.g., forms, inquiries).

  2. Automated technologies (e.g., cookies, analytics tools).

  3. Third-party integrations (e.g., social media platforms).

 

3. Legal Basis for Data Processing

We process your data in compliance with:

  • GDPR: Consent, contractual necessity, legitimate interest, or legal obligations.

  • CCPA: For fulfilling business purposes or responding to requests.

  • PIPL: With explicit consent or for lawful business operations.

 

4. How We Use Your Information

We use your information to:

  1. Provide Services: Customize digital marketing strategies tailored to your needs.

  2. Enhance User Experience: Improve website functionality and user interactions.

  3. Marketing and Promotions: Send targeted emails and promotional campaigns (only with consent).

  4. Compliance: Ensure adherence to local and international regulations.

 

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Specific retention periods include:

  • Transaction records: 7 years (for tax and legal compliance).

  • Marketing data: Until you unsubscribe or withdraw consent.

  • Website analytics: Retained for up to 24 months.

Upon expiration, data is securely deleted or anonymized.

 

6. Your Rights and Choices

GDPR (European Users)

  • Access: Request a copy of your data.

  • Rectify: Correct any inaccuracies.

  • Erase: Ask for data deletion ("Right to be Forgotten").

  • Portability: Transfer your data to another service provider.

 

CCPA (California Residents)

  • Right to Know: What data we collect and its use.

  • Right to Delete: Request data removal.

  • Opt-Out: Prevent your data from being sold.

 

PIPL (China)

  • Explicit Consent: Grant or withdraw consent for data processing.

  • Cross-Border Transfers: Be informed about international data transfers.

  • Security Notification: Receive timely alerts about data breaches.

 

Other Jurisdictions

We comply with country-specific privacy laws, including UAE Personal Data Protection Law and similar frameworks globally.

How to Exercise Rights:
Email support@btlstudio.com for assistance with your rights.

 

7. Data Security

We prioritize the security of your data through:

  • End-to-end encryption for sensitive transactions.

  • Regular audits and penetration testing.

  • Role-based access controls within our systems.

  • Compliance with ISO 27001 standards for information security.

In the event of a breach, affected parties will be notified in compliance with laws like GDPR (within 72 hours) and PIPL.

 

8. Cookies and Tracking Technologies

Cookies We Use:

  1. Essential Cookies: Enable core website functionality.

  2. Analytics Cookies: Collect usage data for performance improvements.

  3. Marketing Cookies: Deliver targeted advertisements based on your interests.

Manage Preferences: You can disable cookies through browser settings.

 

9. Third-Party Services and Integrations

We work with trusted partners, including:

  • Wix: For website hosting and development.

  • Brevo (formerly Sendinblue): Email marketing campaigns.

  • AWS: Secure cloud hosting.

  • Adobe and Canva: Content creation tools.

These third parties comply with relevant data protection laws.

 

10. International Data Transfers

We ensure legal compliance for cross-border data transfers by using mechanisms like:

  • Standard Contractual Clauses (SCCs).

  • Binding Corporate Rules (BCRs).

  • Localized storage in compliance with PIPL in China and UAE laws.

 

11. Dispute Resolution

Disputes arising under this policy will be resolved through arbitration or in accordance with local laws in Dubai, UAE, unless otherwise specified by jurisdictional laws.

 

12. Updates to the Privacy Policy

We regularly update this policy to reflect changes in laws or services. The last update was on 25 November 2024.

 

13. Contact Us

For inquiries, contact:

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